Innovative media for
exhibitions & associations
Case studies & research
Cross platform media sales exceed client target by 57%
Over three years, Publishing Events provided a complete advertising and sponsorship sales service across the association's annual conference and exhibition, related digital and events media and other regular member communications.
High quality event guides 'help exhibition organisers sell more stand space'
And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.
Other findings from the research, which was conducted on behalf of Publishing Events by research firm Vivid Interface, included:
Membership up 51% after launch of directory
The association commissioned Publishing Events to create its first members’ directory in 2010.
The completed publication, which contained editorial descriptions of all the members, a detailed products and services guide, as well as yearbook information about the industry, the aims and objectives of the association, and the...
New editorial formula boosts ad yields on exhibition guide
Most of the advertising had been sold to the 300+ exhibitors at the event at less than half the standard rate card cost. The client (a membership association) also felt the show guide had been poorly laid out, and were frustrated because they had had to spend much time each year proof-reading the exhibitor entries because the copy...
Unique design format generates £7200 for client
When the show was launched by the organiser in 2007, there was no competition. Previous attempts by other organisers to develop a successful event format in this sector had all failed.
