Innovative media for
exhibitions & associations
Our services
Event guides and membership directories directly reflect the quality of the event or membership organisation itself. We produce and sell advertising and sponsorship across a huge range of specialist media:
• Exhibition catalogues
• Member directories & yearbooks
• Trade directories
• Event previews & magazines
• Navigational maps
• Mobile event guides
• Online directories
We understand what a formidable task it can be to organise an event or run a membership organisation – without having to act as a publisher as well. That’s why some of our clients outsource all aspects of the production and sales of their publications and online media to us. Others select from the services we offer. Click on the links below for more information.
We work with you to ensure publication layouts are visually striking, informative, intuitively easy to use and, above all, closely reflect your organisation's brand values and design guidelines. Click here for examples of our design work for exhibition organisers and membership associations.
We can generate extra revenue to boost your organisation’s financial bottom line. How? Our professional multi-lingual in-house sales team will work with you to sell the media space that you own, while at the same time promoting the value and benefits of your exhibition or association to your clients, members and, if appropriate, to the wider business community. We can sell advertising space across your entire range of media:
- • Printed publications (event guides, members directory, members magazine)
- • Event or association websites (banner advertising, click-throughs, buttons etc)
- • Space at your event (billboards, lanyards, seminar sponsorships, headline sponsorships etc)
We begin each project by listening carefully to gain a deep understanding of your event or association and the markets you operate in, before devising an innovative and appropriate approach to selling media space on your behalf. Our sales team will contact your clients in a scrupulously professional and courteous way, to ensure we never compromise your relationships with your key stakeholders. And finally – it goes without saying – we always keep within the limits you set on our sales activity!
At least one part of your job as an exhibition organiser or association manager should be completely stress free and as 'un-eventful' as possible. Working closely with you, we can look after the whole process of producing and publishing all the media for your event or association, from initial design concepts and online data collection, through to the editing of editorial articles, print, and on-site delivery at the event - or distribution direct to your members.
We ensure on-time delivery of our publications to the highest standards of print production. You can put as much effort as you like into preparing your members directory, magazine, or event guide, but if it is badly printed or, worst of all, doesn't arrive on time, it would all have been for nothing! If you are a trade association or professional body, we can also distribute the publication directly to the members on your behalf. In addition, through our sister company Portako, we offer an all-encompassing print management and promotional products service, acting as a single point of contact for sourcing all your printed collateral, marketing literature, branded products, exhibition graphics, direct mail, and business stationery. If your organisation regularly needs to buy a varied range of printed items, Portako will save you both time and money!
A core part of our service is our online data chase-up, collection and compilation facility for exhibitor and member profiles. Called Klarents™, the system is quick and easy for you, as well as for your exhibitors or members, providing a more accurate and efficient alternative to downloadable forms and faxing. All data is carefully checked and edited by our production team for errors and to ensure a consistently high standard of English before it is published in your media.
A professionally-edited and produced event preview or members magazine can be one of the most effective means of generating interest in the run-up to an event or of building member loyalty to a trade or professional association. Our magazine editing and production service will not only save you time and worry, but can also make a huge positive difference to the financial bottom line of your organisation.
Repurpose and republish all your data and content in both online and print formats. We can republish edited and checked exhibitor or member data from your printed publications onto your main show or association website. We also produce mobile event guides for our exhibition organiser clients.
We take great care to produce useful, eye-catching and easily navigable floor plans for our event guides. After all, what is a show guide for if not to help visitors find their way around the exhibition with the minimum of fuss? Our well-designed floor plans can also be re-used on your visitor signage boards at the event.
Do you need to refresh or develop your event or association brand? Use our experienced design team to take your brand to the next stage, and then to oversee its consistent application across all your media.
Increase the revenues from your members’ magazine or journal with our subscription marketing consultancy service. If you are an association, society or similar organisation with a high-quality, editorially-led publication, we would be delighted to meet and prepare a proposal for you (free-of-charge). This will detail how you can use our tried and tested techniques to increase the return on your marketing investment.
We can manage the publication sales of an event guide 'on the day'. We make sure the exhibition guides arrive in plenty of time; we arrange for our customer service team to be on site – we can even arrange signage and point of sale equipment.
We liaise directly with advertisers who have bought space in your publications, ensuring they supply their copy on time and in the right format, and offering invaluable help with advertising options, design and copy.
Associations and exhibitions increasingly need to ensure they meet the environmental expectations of their members and customers, as well as the wider business community and society at large. We understand intimately the benefits and costs of the myriad options for environmental best practice within the printing industry, and can offer you sustainable, green options for all your published media that do not cost the earth. If you are a trade association, professional body or exhibition organiser, contact us today for expert, independent advice about the most suitable print specifications to meet your needs.
