Since 2007, Publishing Events has produced the exhibition guide for a niche business services exhibition in a sector worth £7bn to the UK economy alone.
The event director commissioned Publishing Events because he wanted a publication that was well designed and reflected the values of his exhibitors who are typically very fussy about editorial detail, quality of English, and factual accuracy.
He also wanted a publication that would generate an extra stream of income for him.
Working closely with the event director, Publishing Events developed a unique form...
Ninety five per cent of exhibitors believe that it is important, or very important, that ‘a quality event should be represented by a quality event guide’, independent research has shown.
And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.
Other findings from the research, which was conducted on behalf of Publishing Events by research firm Vivid Interface, included:
- 66% of exhibitors say a poor quality event guide either might, or definitely would, nega...