A European trade association in the energy sector used its printed yearbook and directory to promote its members’ businesses and attract new companies to the association.
The association commissioned Publishing Events to create its first members’ directory in 2010.
The completed publication, which contained editorial descriptions of all the members, a detailed products and services guide, as well as yearbook information about the industry, the aims and objectives of the association, and the association’s activities and events, was printed and delivered t...
Since 2007, Publishing Events has produced the exhibition guide for a niche business services exhibition in a sector worth £7bn to the UK economy alone.
The event director commissioned Publishing Events because he wanted a publication that was well designed and reflected the values of his exhibitors who are typically very fussy about editorial detail, quality of English, and factual accuracy.
He also wanted a publication that would generate an extra stream of income for him.
Working closely with the event director, Publishing Events developed a unique form...