A European trade association in the energy sector used its printed yearbook and directory to promote its members’ businesses and attract new companies to the association.
The association commissioned Publishing Events to create its first members’ directory in 2010.
The completed publication, which contained editorial descriptions of all the members, a detailed products and services guide, as well as yearbook information about the industry, the aims and objectives of the association, and the association’s activities and events, was printed and delivered t...
Ninety five per cent of exhibitors believe that it is important, or very important, that ‘a quality event should be represented by a quality event guide’, independent research has shown.
And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.
Other findings from the research, which was conducted on behalf of Publishing Events by research firm Vivid Interface, included:
- 66% of exhibitors say a poor quality event guide either might, or definitely would, nega...