Ninety five per cent of exhibitors believe that it is important, or very important, that ‘a quality event should be represented by a quality event guide’, independent research has shown.
And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.
Other findings from the research, which was conducted on behalf of Publishing Events by research firm Vivid Interface, included:
- 66% of exhibitors say a poor quality event guide either might, or definitely would, nega...
A high-profile international trade association awarded Publishing Events the contract to promote its media to exhibitors at its main annual event and to its members after PE dealt with their requirements for transparency and professionalism.
Over three years, Publishing Events provided a complete advertising and sponsorship sales service.
The media sold by Publishing Events included the association’s quarterly members magazine sent to 20,000 individuals, the website for the annual conference and exhibition (300 exhibitors), a five-edition show daily, ‘ambi...